Chilled Bottomz is a recent startup company that uses new technology to develop beach chairs made from a material that stays cool, even in direct sunlight. Which segmentation method would Chilled Bottomz be MOST likely to use and why?

Select answer from the options below

a$.$ Demographic segmentation; all types households have a need for beach chairs

b$.$ Geographic segmentation; it is easy to differentiate between geographic areas that would have a use for beach chairs

c$.$ Behavioural segmentation; behavioural variables have little effect on the need and use for beach chairs

d$.$ Psychographic segmentation; these variables are difficult for marketers to measure