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China's online retailer JD.com has rebranded its own group-buying app & WeChat mini-program as Jingxi to target consumers in China's lower-tier cities. Jingxi' was relaunched

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China's online retailer JD.com has rebranded its own group-buying app & WeChat mini-program as Jingxi to target consumers in China's lower-tier cities. Jingxi' was relaunched to combat-group-buying competitors Pindo duo and Alibaba's Juhuasuan, Jingxi incorporates livestreaming, 1 RMB-deals, and factory-supplied goods to appeal to price-sensitive customers in lower-tier cities. Jingxi" is a social e-commerce marketplace So group-buying promotions and WeChat-are-a crucial part of this strategy. Customers who share product-related information on WeChat and invite friends, family members and other contacts to place a' group order so that they can get rewards and special discounts. Jingxi's WeChat mini-program plays a key role in facilitating these purchases as it enables friends to share products and promotions with one another. WeChat added a Jingxi link or its interface on October 31 2019-to kick off Singles Day promotions, and within just one hour of doing so, the Jingxi" mini-program booked over one million orders. A total of nearly-60-milliorritems were sold over the course of the day Please read the information in the picture and wer questions, 1. Please analyze strategies or technology are used by Jingxi to attract consumers and to control costs. 2. A lot of e-commerce enterprises use viral marketing strategies on WeChat. Please analyze the advantages of social networkin g APP on adopting viral marketing 3. Wechat also benefits from mobility. Please analyze what attributes of mobile e-commerce can be used by Jingxi mini-progra m, and describe how to use these features

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