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Chip s Home Brew Whiskey management forecasts that if the firm sells each bottle of Snake - Bite for $ 2 0 , then the

Chips Home Brew Whiskey management forecasts that if the firm sells each bottle of Snake-Bite for $20, then the demand for the product will be 15,000 bottles per year, whereas sales will be 90 percent as high if the price is raised 10 percent. Chips variable cost per bottle is $10, and the total fixed cash cost for the year is $100,000. Depreciation and amortization charges are $20,000, and the firm has a 30 percent marginal tax rate.
Management anticipates an increased working capital need of $3,000 for the year. What will be the effect of a price increase on the firms FCF for the year?
Hint: Compute FCF under each alternative and compare the results.
Original Sales Price: $20.00
Price Adjustment:
Adjusted Sales Price: $22.00
Original Product Demand: 15,000
Demand Adjustment:
Adjusted Product Demand:
Variable Cost per Bottle: $10.00
Fixed Cash Cost: $100,000
Depreciation & Amortization: $20,000
Tax Rate: 30.00%
Change in Working Capital: $3,000
Current With Price Hike
Revenue:
Variable Cost:
Fixed Cost:
Depreciation & Amortization:
EBIT:
Tax:
NOPAT:
Depreciation & Amortization:
Working Capital:
Free Cash Flow:

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