Question
Chipotle is a chain of Mexican fast-food restaurants in the US, Canada, and western Europe. Their menu focuses on fresh Mexican food such as burritos,
Chipotle is a chain of Mexican fast-food restaurants in the US, Canada, and western Europe. Their menu focuses on fresh Mexican food such as burritos, tacos, and salads. The company was founded by Steve Ells in 1993 and is currently headquartered in Denver, CO. The current CEO is Brian Nichol. The company was opened with the intent to show that just because the food is served fast, does not mean that it is fast food. (1)
In recent years Chipotle has made a commitment to using only the freshest ingredients and using meat products from farms that raised animals without using antibiotics and allowing the animals a clean free range to grow. In 2013 they became the first restaurant to voluntarily advise what products contained GMOs and in 2015 fully switched to using products that contained no GMOs.
6.List two other businesses that Chipotle owns? (2-3 sentences)
7. Were CMG's other business units (question #6) a merger, acquisition or internal growth? Does Chipotle manage these business units or are they a separate SBU? (2-3 sentences)
8. Come up with a cooperative strategy for them that will assist in growth. Outline 1 benefit for each party. 1 paragraph.
9. Outline which departments will need to be involved in implementing the growth strategy. (2 sentences)
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