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Chipotle is a restaurant franchise that promises Food with Integrity. Chipotle provides premium, real ingredients for customers looking for delicious food that's ethically sourced and
Chipotle is a restaurant franchise that promises "Food with Integrity". Chipotle provides premium, real ingredients for customers looking for delicious food that's ethically sourced and freshly prepared. Chipotle's dedication to cultivating a better world by cutting out GMOs and providing responsibly raised food sets them apart in the food industry. Chipotle's positioning statement appeals to those who care about ethically sourced food. Chipotle's positioning statement answers which of the following questions?
a What is your product category?
b Who are you competing with?
c What is your competitive advantage?
d Who is your target segment?
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Strategic Management Formulation Implementation And Control
Authors: John A Pearce , Richard B Robinson Jr
9th Edition
0072980079, 978-0072980073
