Chipotle: Mexican Grill, Inc. Food with Integrity - Case 8

1. As you consider this company, what do you see as its sustainable competitive advantage(s), (i.e., what core competencies does this company have that competitors will not be able to imitate/improve upon in the foreseeable future)?

2. What strategic recommendations would you make to this company (i.e., where should they go and how should they get there)?