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Chocolates Adriana S. A. de C.V. is launching a new low-sugar milk chocolate and has a need to fix the price. For this purpose you
Chocolates Adriana S. A. de C.V. is launching a new low-sugar milk chocolate and has a need to fix the price. For this purpose you need to contemplate your options, choose the two strategies to set the price of a new product: 1. Pricing by product line 2. Pricing to capture the highest level in the market 3. Segmented pricing 4. Pricing to penetrate the market
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Management Information Systems Managing the Digital Firm
Authors: Kenneth C. Laudon, Jane P. Laudon
15th edition
134639715, 978-0134639710
