Choice 1 (Beverage): Kombucha vs. Pabst Blue Ribbon Marginal Utility of kombucha= 500; Price of kombucha=$5 Marginal Utility of Pabst Blue Ribbon=100; Price of Pabst Blue Ribbon=$1 Question: Which beverage will a utility maximizing individual choose? The individual is indifferent between the two beverages due to the fact that the marginal utility per dollar for both beverages are equal. Kombucha Neither of them because both beverages are terrible. Pabst Blue Ribbon