Choose 1 product of your Global DNA competitors in the 1st competition round. Conduct a detailed analysis of your competitor’s product strategy based on the Globe Report:

1. Description of the decisions taken during the 8 rounds by department including relevant figures and pictures:

a. R&D: Products, International Markets

b. MARKETING: Comment 4Ps’ Porter, segments, source of competitive advantage, etc.

Consider their product line from a “consumer reports” standpoint.

i. Which strategy were applied for this product? Identify the main characteristics.

ii. Was it consistent or not?

iii. Was it in line with chosen segment?

c. PRODUCTION: Comment your Plants, Outsourcing strategy

d. FINANCE: Comment your P&L, Balance Sheet, Financial Ratios. Insert Round 8 Annual Report: Report Industry Report Annual Report

2. Success Measures:

a. What could have been done differently?

b. What went right or wrong?

c. Comments on the successes achieved and the major areas for improvement.

3. Major Conclusion. Describe your major key success factors, lessons learned, and experiences

gained during the 8 rounds process.

4. Feedback on Global DNA’s experience. What did it bring you collectively and individually?