Choose a brand you are familiar with and address the following:

• Describe the brand and its portfolio. Identify which product is in focus for this (choose one).
• Identify and justify its current target market/customer (There may be several but choose the key target market for the selected product).
• Discuss the brand's current situation in its market/society - brand perception.
• How is the brand currently positioned? - brand positioning.
• Identify its key competitors (maximum 2).
• Research trends (maximum 2) that can affect this product and discuss how a brand manager can utilise these trends to strengthen the brands' position in the market (added value for sustainability).

Purpose

• Examine a brand in terms of its elements;
• Identifying a brands position in the market through market and brand components;
• Research consumer trends and demonstrate how they can affect a brand.