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Choose a business that you are interested in and answer the following questions: Define a research scenario that pertains specifically to your business that marketing

Choose a business that you are interested in and answer the following questions:

  • Define a research scenario that pertains specifically to your business that marketing research could assist with decision making.
  • Define the marketing research problem and why it exists for your business.
  • And finally, set your research objectives. (In other words, what do you want to accomplish with your marketing research for the business.)

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