1. Choose a business that you would like to use to assess methods for implementing the tactical plan and to identify key performance indicators that will be used to measure the performance of thetactical marketing plan. make sure to indicate which company you are using.
2. Provide a discussion about the following items relating to your selected business.

a. Infrastructure - team, technology, competencies, budget

b. Processes - responsibilities, timing, customer relationship management

c. Schedule - market timing

d. Performance evaluation - quantitative and qualitative

e. Environmental analysis - analysis of market implementation based on expected outcomes and actual outcomes (KPIs, metrics)