Choose a company and explain their promotional mix. Is it effective? Why or why not?

  

Which element of the promotional mix (public relations, promotion, advertising, personal selling, and direct marketing) is the most impactful today? Using justification from this week's material, explain why. 

2. What are the main goals of the Old Spice promotions? Explain your reasoning.
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5. Discuss how the factors that affect the promotional mix affect how Old Spice marketers promote its product line.