Choose a company, brand, or product to use in distinguishing between each of the pricing strategies below. Please note that you can choose a different company/brand/product for each pricing strategy.The company, brand, or product can be from a U.S. firm, or a firm from any country that is easily researchable using Internet search engines.

1. Uniform Pricing Strategy
   1. Identify the name of the company, brand, or product.
   2. Explain if the product is demand elastic or inelastic, and why.
   3. What data supports that this company, brand, or product has used this pricing strategy?
   4. Do you believe this example of pricing is a best practice? That it is ethical? Explain why or why not.
   5. Do you believe that the pricing strategy used by this firm increases or decreases the profits of the firm? Explain why or why not.
2. First Degree Price Discrimination
   1. Identify the name of the company, brand, or product.
   2. Explain if the product is demand elastic or inelastic, and why.
   3. What data supports that this company, brand, or product has used this pricing strategy?
   4. Do you believe this example of pricing is a best practice? That it is ethical? Explain why or why not.
   5. Do you believe that the pricing strategy used by this firm increases or decreases the profits of the firm? Explain why or why not.