Choose a company from the following list. Offline Retail: Red Mango (frozen yogurt chain), Fresh Brothers (small pizza chain), Old Spice, Brendans Irish Pub. Online Retail: Burts Bees (skin care), Bonobos (mens clothing), Steve Spangler Science (instructional activity supplies), Threadless (T-shirt design and sales), Tiny Prints (custom stationary). Both Offline and Online Retail: Skullcandy (headphones), Sonicare (face cleansing), Stella & Dot (jewelry), Community Coffee, Johnny Cupcakes (clothing) Students should investigate each company by visiting their website (but not their Facebook page). After they have learned about the company, they will: (1) Determine the companys social media objective (2) Plan its content (percentage breakdown of various types of Facebook posts) (3) Create three sample posts (4) Describe its recruiting strategy (5) Determine the key measures of success Now that you have created a social media plan for a businesss Facebook page, it is time to compare your work with the actual Facebook page for this business. Briefly explain or present your work (from above), reporting the objective you chose for the company, the content breakdown, and the three example posts. Then, direct a browser to the Facebook page of that company. Discuss the following: (1) Does the content breakdown on the Facebook page matches the breakdown proposed by the group? If not, can you identify the reason for this? (2) Does the content achieve the objective(s) chosen? If not, is it because the page exhibits a different objective or because of poor execution? (3) Compare the content on the Facebook page to the example posts created by you. Which content is more likely to spur profitable actions from consumers? (4) Does the content provide value to both casual and rabid fans of the business? Rabid fans may welcome posts of any kind from a business, but a casual fan will not pay attention unless the post provides some value. Does the content provide value to both types of fans?