Choose a company that was the first mover in the industry (for example, Uber) and was very successful. Note: Thoroughly review chapter 5 [Timing of Entry] of your prescribed textbook before you start this task. The purpose of this assignment is to demonstrate your ability to analyse, discuss and present how the timing of entry into the market may impact the success of a business related to Information Technology /Information Systems. Task Details: 1. Description of the industry to which the chosen company belongs. 2. Historical background of the chosen company. 3. First-mover advantages that the company might have faced (like, Brand Loyalty and Technological Leadership, Pre-emption of Scarce Assets, Exploiting Buyer Switching Costs, Reaping Increasing Returns Advantages, which ever fits in your context). 4. First-mover disadvantages that the company might have faced (like, Research and Development Expenses, Developed Supply and Distribution Channels, Immature Enabling Technologies and Complements, Uncertainty of Customer Requirements). 5. Discuss overall societal benefits from the technology and how this technology might emerge in future.