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choose a firm that you believe demonstrates a good example of brand metrics and quantitative analysis to create a realigned, more globalized and unified Marketing

choose a firm that you believe demonstrates a good example of brand metrics and quantitative analysis to create a realigned, more globalized and unified Marketing strategy. Explain how they did this and why it worked.

PLEASE refer to the textbook and pull information and terms from there.

Textbook: https://3lib.net/book/16984052/da05c5

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