Choose a Hotel chain, an Airline, or a Restaurant Chain.

Find out how they do direct marketing and try to find real examples to share. Share images, videos, social media posts.

Explain why it is considered a direct marketing tool and give examples of how it addresses as:

1. high segmentation and targeting
2. optimizing your marketing budget
3. increasing sales with current and former customers
4. upgrading your loyalty strategies
5. creating new business opportunities
6. testing and analyzing results