Choose a large company, such as Facebook, Apple, Ford, or another well- known brand.

Imagine you are a company executive, and your team is creating a 3-5-year strategic plan. The first step is to identify what the company is doing well, and what is not. Be specific about each of these.

As the executive team, develop three STRATEGIC recommendations for the firm in terms of markets or products it should pursue, and those it should possibly phase out or divest.

What trends should the company worry about in the future?

Who are the competitors in their industry?