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Choose a large - scale event which usually happens in person and can be converted to virtual tours Identify 1 ) customer segment who usually
Choose a largescale event which usually happens in person and can be converted to virtual tours
Identify customer segment who usually attend the event. new customer segment to attract.
Identify price, promotion, placement eg website, social media website etc. and product the event logistics related problems.
Create a survey asking about the above issues using google forms.
Survey should have at least questions, three of which should be demographic eg age, gender etc questions. Also include an introduction to the survey.
Your survey should be designed such that you can use the questions to run: one independent sample ttest, one paired ttest, correlation, Chisquare analysis.
Collect data from people.
Finally, based on your analysis, you will make a recommendation about the marketing mix product place, promotion and pricing plan for the virtual event:
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