Choose a package of any supermarket product Assess its contribution to brand equity Justify your decisions (80 100 words) Does the packaging help to Identify the brand Convey descriptive and persuasive information Facilitate product transportation and protection Assist in at home storage Aid product consumption 2 You do not need to justify all 5 factors, discuss any 2

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Choose a package of any supermarket product. Assess its contribution to brand equity. Justify your decisions. (80-100 words) . Does the packaging help to: Identify

Choose a package of any supermarket product. Assess its contribution to brand equity. Justify your decisions. (80-100 words)

. Does the packaging help to:

Identify the brand
Convey descriptive and persuasive information
Facilitate product transportation and protection
Assist in at-home storage
Aid product consumption

2. You do not need to justify all 5 factors, discuss any 2.

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