Choose a potential market (country) that offers the company the best market

opportunity for International expansion and provide a PEST/C Political/Legal, Economic,

Social, Technological/Infrastructure and Cultural summary report on the country.Only

countries where Disney does not have a current resort are eligible.

Report (main body) (Relevance, reliability, currency of data)

In this section you will describe briefly:

the market and competitive situation in the country you have chosen

the political climate in the country: past, current and future forecast

(political risk/stability)

the geopolitical situation surrounding the country

theeconomic situation: past, current and future forecast

the current social situation

the level of technological and infrastructure development and its

implications for this business.

significant cultural differences that Disney must address