Question
Choose a product of your choice and create a diagram that includes an example of the evolution of that product in each of the 5
Choose a product of your choice and create a diagram that includes an example of the evolution of that product in each of the 5 levels of the consumer value hierarchy.
Prepare a graph or table that contains the classification of physical products, services, experiences, events, people, places, properties, organizations, information and ideas that show the classification proposed in this module.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
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