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Choose a product or company and explain how the product adaptation (customized) helps the company succeed in foreign markets versus using straight product extension (standardized)?

Choose a product or company and explain how the product adaptation (customized) helps the company succeed in foreign markets versus using straight product extension (standardized)? Why is it important to adapt products to local markets?
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Choose a product or company and explain how the product adaptation (customized) helps the company succeed in foreign markets versus using straight product extension (standardized)? Why is it important to adapt products to local markets? [MO 6.6

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