Choose a product or service to analyze.

1. Provide a brief background of the company and a description of the product/service and its major competition.
2. Describe the product's current marketing strategy (objectives, target segment(s), value proposition) and implementation (marketing mix).
3. Evaluate the product's current marketing strategy and implementation. Use any criteria which is appropriate, but at least one should be the "consistency" of the strategy/marketing mix.
4. Based on the evaluation, make recommendations for "fixing" the problems identified.