Choose a product that you think illustrates the principles of supply and demand. It could be something like a Lamborghini that has a very limited supply and a great demand that makes it expensive. Or it could be something like a calculator that used to be very expensive but has become cheap because of trends in technology.

Give a brief overview of the company that makes the product. If the product is made by multiple companies, just choose one of them.

• What does the company make?
• What value does this product provide to consumers? Why do they buy it?
• Explain how the product can illustrate the law of supply and demand.
• Which of the following six external forces in the readings do you think most affects the balance of supply and demand? Describe the effect it has. (For example, the technological environment made the chips in calculators cheap, and the low price increased demand.)
• Economic environment
• Legal environment
• Competitive environment
• Technological environment
• Social environment
• Global environment