Choose a real company and product/service. You will also choose two countries to compare. You will research and analyze key aspects of entering the two international markets, comparing the markets and ultimately choosing one in which to recommend entry.

The company must be a publicly traded company, as there is more information available for such. Note that non-U.S. companies are allowed, as long as they are publicly listed on a stock index (U.S. or non- U.S.) and you can get sufficient information/sources

Under Armour (UAA) The countries chosen must have per capita GDP less than $16,000 in 2019 according to the International Monetary Fund (IMF). You are a marketing consultant assigned to a company that has grown both domestically and internationally. The company is expanding and has asked you to research ways to continue that expansion into foreign markets. They are particularly interested in growing in developing countries, utilizing their experience and your market-entry plan. You have to present the results of your research to the company in two stages: 1) A market entry report that will include: o A background briefing about the company, focused on its products, strengths and weakness as it relates to international markets (i.e., the SW of a SWOT); o An assessment of two countries to include: Legal market entry barriers and ethical issues of investing/entering this country; Branding/Consumer issues; and Financial risks. o Recommendation as to which country is a better choice to enter, as well as the market entry method(s) the company should utilize and strategic tactics to take to enter the chosen market.