Choose a real company of their choosing and will focus on ways to help increase the company's digital consumer engagements. For example, how can the company better drive increased revenue, sales, profit margins and product adoption. Students should analyze all of their current social media platforms, website and other digital media outlets and review what is being communicated on these platforms via their consumers and how the company is currently engaging with them. Carefully identify the areas in which your company is strong, weak and be sure to provide solid though out recommendations, that are grounded by data/ facts.