choose a service-oriented business you have either used, or may consider using. Consider the four possible promotion strategies available to you in promoting this service (stressing tangible cues by using concrete symbols, using personal information sources in ads to stimulate word-of-mouth, creating a strong organizational image, engaging in post purchase communication), and determine which one is most appropriate for promoting the service you've chosen. Find one of their ads and upload it. Discuss which strategy(s) they are using and your thoughts on why. If you were to promote this service, describe the strategy and specific plan of action you'd use.