• Choose a single target market to focus your marketing plan on.
• Develop a Detailed Target Market Profile.
• Your Target Market Profile can be submitted as a "Day in the Life", a "Collage", or any other format you deem appropriate that helps to answer the question:

"Who is the primary market to purchase my product?"

(In other words, "Who is most likely to buy the most from me?")

• Your Target Market Profile should include:
• a summary of the consumers' needs and wants; and
• a description based on variables such as demographics, psychographics, lifestyle, etc.
• Be very, very specific.