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Choose a specific real-world hospitality business to research. Be sure to focus on one specific location not the enterprise as a whole.For example, you might

Choosea specific real-world hospitality business to research. Be sure to focus on one specific location not the enterprise as a whole.For example, you might choose a resort in your area, or a restaurant at which you have dined.

Analyzethe business'sproducts and specific location.

Developa 1,050- to 1,400-word Marketing Plan for the business you have chosen. Address the following in your paper:

  • Develop a market assessment for the business.
  • Utilize the fourPsof the marketing mix in a Marketing Plan.
  • Develop promotional ideas for the business.

Formatyour paper consistent with APA guidelines.

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