CHOOSE A TRUCKING COMPANY OF YOUR CHOICE, ONE YOU KNOW OR ONE YOU HAVE WORKED WITH FOR EXAMPLE UPS.

THINK ABOUT Marketing Strategy Execution for Change

• Based on the identified needs of the target market, sub-groups, and any additional stakeholders, brainstorm about four ideas for the marketing campaign. Remember that the point of brainstorming is to generate new and creative ideas. Do not spend your time evaluating the ideas or determining their feasibility in terms of costs, resources, time constraints, etc. You will do that next. Simply record the results of your brainstorming session as a section of your design document.
• After generating your list of ideas, identify the one you feel is most appropriate for the organization given its positive social change goal. Then do the following:
  • Briefly summarize the main messaging and steps for execution of your proposed social-change-focused marketing campaign.
  • Summarize what steps the organization can take to increase the chances of smooth execution of the proposed marketing campaign, including strategic considerations related to the following:
    • Resources (time, money, personnel, acquisition of materials, technologies, etc.)
    • Implications for the different stakeholders (i.e., consider multiple perspectives)
    • Possible risks requiring mitigation (i.e., might there be any potentially negative impact of the organization engaging in this marketing strategy for good?)
• Finally, to conclude your campaign design document, synthesize how this marketing campaign will promote diversity and inclusion while influencing positive social change, and provide specific details to support your thoughts.
• As part of your synthesis, provide a compelling and persuasive summary of why this campaign is important for the company's brand/reputation and how the company will benefit from it.