Choose an e-commerce company and assess it in terms of the eight unique features of e-commerce technology described in table 1.2. In your opinion which of the features does the company implement well and which poorly? Prepare a short memo to the president of the company you have chosen detailing your findings and any suggestion for improvement you may have.

Your client is China Merchants Bank and you need to advise them about which type of cloud suits better their needing. Please explain the reasons supporting your advices.

TABLE 1.2 BUSINESS SIGNIFICANCE OF THE EIGHT UNIQUE FEATURES OF E-COMMERCE TECHNOLOGY E- COMMERCE TECHNOLOGY BUSINESS DIMENSION SIGNIFICANCE Ubiquity-E-commerce technology is The marketplace is extended beyond traditional available everywhere: at work, at home, boundaries and is removed from a temporal and and elsewhere via mobile devices, geographic location. "Marketspace" is created; anytime. shopping can take place anywhere. Customer convenience is enhanced, and shopping costs are reduced. Global reach-The technology reaches Commerce is enabled across cultural and national across national boundaries, around the boundaries seamlessly and without modification. earth. " Marketspace" includes potentially billions of consumers and millions of businesses worldwide. Universal standards-There is one set of technology standards. There is a common, inexpensive, global technology foundation for businesses to use. Richness-Video, audio, and text Video, audio, and text marketing messages are messages are possible. integrated into a single marketing message and consuming experience. Interactivity-The technology works through interaction with the user. Consumers are engaged in a dialog that dynamically adjusts the experience to the individual, and makes the consumer a co-participant in the process of delivering goods to the market. Information density-The technology Information processing, storage, and communication reduces information costs and raises costs drop dramatically, while currency, accuracy, and quality. timeliness improve greatly. Information becomes plentiful, cheap, and accurate. Personalization/Customization-The Personalization of marketing messages and technology allows personalized customization of products and services are based on messages to be delivered to individuals individual characteristics. as well as groups. Social technology-User-generated New online social and business models enable user content and social networks. content creation and distribution, and support social networks