Choose an employee relations activity that takes place in your workplace, or a member relations initiative that takes place in a professional or social organization to which you belong. If none of these apply to you, talk to someone who works at Wegman's. - Explain its apparent impact and output objectives - Explain the program including any uncontrolled or controlled media that was used - Explain the activities' value to the organization's overall public relations plan and if any evaluation was conducted as to its effectiveness.