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Choose an existing product or service, and one-page summary that answers the following four questions. 1. Which customer market segments (groups) are being targeted? 2.

Choose an existing product or service, and one-page summary that answers the following four questions.

1. Which customer market segments (groups) are being targeted?

2. How does the marketing of the product or service target customers based on their behavior?

3. Of the segments being targeted, which groups do you believe offers the most capacity for growth and profit, and why?

4. What competition is the product or service facing in these most valuable segments?

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