Choose an existing small business and build your ICM plan and include the following:

1. Executive summary a one-page description of the project written.
2. Description of the small business
3. Objective of the ICM campaign. It must have a minimum of two one must be quantifiable.
4. Campaign target market. It must be specific and include demographic, psychographic and geographic.
5. Campaign activities and schedule. It must include activities for all IMC components and a schedule of when they will be implemented.
6. Key metric that how will you measure the success of the campaign.
7. Work cited reference page (bibliography).