Choose an exponential company from the digital environment (except Airbnb and TED) and apply the six D's model (Digitization, Deception, Disruption, Dematerialization, Demonetization and Democratization) specifying each stage for the chosen company. On the same company, apply Salim Ismail's formula justifying its MTP (Massive Transformation Purpose) and define at least four characteristics of its external attributes (SCALE) and its internal attributes (IDEAS).