Choose an industry sector of Information Technology and answer the given questions.

$1.$ Which of the twenty business applications discussed in today$$s lecture $($ A$/$B testing, recommendation engines, forecasting, IT Cost savings, marketing, social media, pricing, customer retention, cart abandonment, conversion rate optimization, product customization, retargeting, fraud detection, churn reduction, predictive maintenance, supply chain management, customer lifetime value, lead scoring, human resources, sentiment analysis$)$ are most important for your organization? For those already in use within your organization, where could you add additional data sources, particularly big data or omni$-$channel data? $(1\%)$

$2.$ Which KPIs could significantly improve your results if they increased by $5$ per cent? Consider that a concerted analytic effort should increase a well$-$managed KPI by $5$ per cent and a poorly managed KPI by $20$ per cent or more. $(1\%)$