Choose an industry to study (pharmaceuticals, energy, banking/finance, autos, food, healthcare...) or just a specific company. Collect 1-2 examples of how the industry/company uses emotions to shape perceptions and purchases -- advertising - online, print, television, signs, etc. Briefly describe your example. If you can, post a picture or share a link with your post

What specific emotions do the example(s) you chose to evoke in you?

Try to Identify a decision bias(es) (vividness, regret, loss aversion...) that your selected example(s) tries to provoke in its marketing.