Choose an option. O Customer mindsetO None of the statements.O AwarenessO Market shareO Amount spent on promotional materials for a product

Kevin Keller Introduced a brand value chuin model that depicts a multi-stage process for a company to create brand value from a stage 1 marketing program Investment through stage 4. shareholder value. For example, for a company to Increase a customer's mindset. Awareness, a company will spend money on product promotional materials (e.g., coupons, etc.). The predictor variable to Improve a customer's mindset In this example is VALUE STAGES - Product - Awareness Price premiures -Stock price - Communications - Associations - Price elasticities - Trade Attitudes - Market share - Employee - Attachment - Expansion success - Other - Activity - Cost structure - Profitability MULTIPLIERS Program Marketplace Quality Conditions Multiplier Multiplier - Distinctiveness Competitive reactions - Market dynamics . Relevance . Channel support . Growth potential - Integrated - Customer size and profile . Risk profile - Value - Brand commibution . Excellence