Question
Choose an organization such as Samsung, Starbucks, Ford Motor Company, or Waste Management that implemented a major change. For example, a sustainability initiative at Starbucks
- Do you think this was a positive organizational change? Why or why not?
- What strategies and tactics do you think would be effective in creating positive organizational change?
- What strategies and tactics might have worked better?
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Get StartedRecommended Textbook for
International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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