Choose an organization that markets to consumers. Answer the following questions based on that organization.

Organization: Coca-Cola

1. There are various factors influencing consumer behavior (see your textbook discussing characteristics affecting consumers behavior cultural, social, personal, psychological). Select two factors/characteristics and discuss how the target consumers behavior can be influenced by the same. Provide examples.
2. Of the four types, what type of buying decision behavior would the target consumer that you described above, represent? Analyze.

Use quotes and sources for any source used (a minimum of two citations for all discussions).

Thank you.