Choose and analyze a company model that failed due to serious pricing or revenue management strategy concerns and analyze one that is extremely successful due to innovative service pricing and/or revenue management techniques. What conclusions can you draw from your examination of these effective and ineffective pricing and revenue management strategies? The report should also discuss the effects of the COVID-19 pandemic on the two models mentioned, both good and bad.

Your report must compile a list of suggestions and guidance for the selected models in order to strengthen their service marketing initiatives in the market and raise their competitiveness.