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Choose and study a highly potential start-up business of your choice already implemented in Lebanon and design its repositioning in France. Design a marketing plan
Choose and study a highly potential start-up business of your choice already implemented in Lebanon and design its repositioning in France. Design a marketing plan in which you have to do the at least the following points in detail (any additional element would be a plus and don't forget to add the references at the end) : 1) Comparison between the country of origin and France; 2)The corporate analysis of the start-up; 3)The brand analysis of the start-up; 4)The analysis of the current start-up marketing mix in the country of origin; 5)The possible current target strategy in force; 6)Formulation of your new marketing strategy in France (timing of entry /entry mode / segmentation, targeting, positioning / redesign of the marketing mix, with a detailed balance about standardization and adaptation)
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