Choose any event or cause of interest.  Research the situation and identify the various entities that might have a vested interest in the event or cause.  Graphically map out a collaborative network, provide a description of each of the participants and explain why your collaborative network would work best for this situation.  

As part of your description, explain how each of the members of the network would contribute and benefit from their participation.  In what forms would the contributions and benefits come in?  

Explain how you, as the marketer, could increase the efforts of the collaborative network through your participatory role(s).  What forms of participation could you as a marketer contribute to the process?  And, what would you expect to receive in return?  Be explicit.