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choose between Starbucks and McDonald's, and imagine you have a contract with this company to strategize and enhance its mobile advertising and mobile commerce activities.

choose between Starbucks and McDonald's, and imagine you have a contract with this company to strategize and enhance its mobile advertising and mobile commerce activities. Do some research, and see what already is available in terms of mobile advertising and mobile commerce for your company.

  • Summarize current mobile advertising and mobile commerce activities being used by your contract company.
  • Formulate a new mobile strategy for your contract company around the use of GPS and mobile payment.
    • Select two implementation challenges if your proposal is accepted to roll out globally.
    • Evaluate how the company deciding to enter a new market via licensing versus investment would impact the new mobile strategy that you are proposing.

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