Choose Coke or Pepsi. Answer the following questions:

Identify the issues the company faced.

What issues did the company face in the case?

Did it respond well? What is your evidence?

What could it have done better? What$$s your evidence?

What$$s your key recommendation for the company?

What lessons does this case present for MNCs doing business in the global marketplace?

How do companies protect themselves against the nonstop allegations of special interest groups that have made them a target? How does better stakeholder management relate to your answer?