Choose four of the terms/techniques listed below and for each one:

i) Explain the meaning of the term/technique

ii) Give two examples of its application.

ii) Explain some of the practical limitations of which users should be aware with regard to the term/technique.

Minimum 150 words of each term/technique

a) long run pricing

b) rolling budget .

c) differential pricing

d) management by exception

e) customer profitability analysis .

f) flexible budget.