Choose from one of the brands

Brands to Choose From:

Oreo CookieBlackberryAppleMacy's

Identify where in the PLC the brand is currently

Based on its place in the PLC, identify and describe the level and trajectory of sales and profits, how many competitors are there, and given the stage of the PLC what is the type of consumer (innovator, early adopter, etc.)

Identify any strategic ways the brand has modified the market or modified the product

Sales and profits ($) Sales Profits 0 Time Product development Introduction Growth Maturity Decline Losses/ investment ($)