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Choose one advertisement (TV/Social media ads) of a global brand from any country in the world except Malaysia, China, Thailand, Singapore and Indonesia. Analyse
Choose one advertisement (TV/Social media ads) of a global brand from any country in the world except Malaysia, China, Thailand, Singapore and Indonesia. Analyse and present the following aspects of the advertisement: Why do you choose the ads? Message intended to be delivered by the ads. Segmentation, targeting and positioning of the ads. Advertising appeal used by the ads. Is the ads success/fail in that country? Why? Differences between the ads in the chosen country and the other countries in the world (for the chosen brand).
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I have chosen the advertisement of the global brand CocaCola from India The reason for choosing this ad is that CocaCola is a wellknown global brand a...
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Information Technology Project Management
Authors: Kathy Schwalbe
9th Edition
1337101354, 978-1337101356
